Fenech-Soler goes down the rabbit hole in the mind/time-bending new video for “Magnetic,” the British synthpop heroes’ comeback single which precedes their forthcoming sophomore album “Rituals. Directed by Luke Bellis, the video follows an Alice in Wonderland narrative, with a puzzled Ben Duffy being followed by a malicious-looking, Frank-like rabbit in several alternative worlds. Just as the White Rabbit carries a pocket-watch in the story (“I’m late, I’m late, for a very important date.”), so does Ben Duffy (but this time, a table-clock), which I want to think is a symbol for the unbearable delay in the release of the sophomore album. But after three magnificent singles, “All I Know,” “Maiyu” and “Magnetic,” we can say that Rituals will be worth the 3-year wait.
“Magnetic” is a certified festival anthem and shows the band moving towards a pop direction which we will see more of in Rituals. Discussing the LP, singer Ben Duffy said: “I think the pop element is certainly something that wasn’t calculated, but also something that we didn’t decide to turn our back on.
“For us, it’s been about paying attention to what makes a good song and about being direct. We haven’t been afraid to make a pop record. It’s about connecting with people on a universal level while remaining true to our dance roots.”
“Magnetic” is being released on July 1st via Warner Bros Records and will be followed by Rituals on September 2nd.
While we try to figure out why we can’t help but think about Gotye every time we listen to this song, you can watch its trippy video below.